Instructional design practitioner, noted author, IBM alumnus Dr. John Hoffman appeared via video at Collin College’s famed Courtyard Campus on February 2, 2018 to give a talk to students Instructional Design Tips for the Real World. Dr. Hoffman is the author of two seminal texts on Instructional Design available through the private publishing house iUniverse.
Dr. Hoffman’s commonsense approach to instructional design is informed by more than 31 years of varied experience. Dr. Hoffman shared with students his unique vision which is encapsulated in his two books on Instructional Design and Development. Far from his academic roots, Hoffman stresses the practitioner’s approach noting both in his talk and books how instructional design and development are very different indeed.
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